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The five-touch follow-up sequence
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Most businesses contact a lead once and call it dead. A copy-paste five-touch sequence over twelve days, with the exact wording and timing.
When a lead goes quiet, one of two things happened. Either they chose a competitor, or one unanswered voicemail let the job quietly slip. Follow-up is how you find out which, and it is usually the second.
Most businesses contact a lead once and call it dead. A copy-paste five-touch sequence over twelve days, with the exact wording and timing.
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