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The compliant review playbook
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Since October 2024 a knowing breach of the FTC review rule can cost up to $53,088 per violation. What is banned, what Google bans separately, and what is still fine.
Most small businesses breaking the FTC review rule have no idea they are doing it. The practices that catch them out are things marketers recommended for years.
Since October 2024 the FTC can fine up to $53,088 per violation over fake and suppressed reviews. What is actually banned, what Google bans separately, and what is still fine.
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