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The lead response playbook
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Firms that responded within an hour were nearly 7x more likely to qualify a lead. 23% never responded at all. The system that makes fast replies automatic.
Speed of first response is the variable. The research behind that is old and specific: Oldroyd, McElheran and Elkington, The Short Life of Online Sales Leads, Harvard Business Review, March 2011. Firms that replied within the hour were nearly 7x more likely to qualify the lead.
Firms that responded within an hour were nearly 7x more likely to qualify a lead. 23% never responded at all. The system that makes fast replies automatic.
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