Projects

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Mountain cabin still life folded cream cable-knit sweater stack topped with a charcoal beanie, steaming slate blue stoneware mug, leather field journal with brass key, pinecone, and a striped wool throw on a weathered cedar table with snow-capped Sierra Nevada peaks visible through the cabin window

Sierra Lifestyle Co.

A sixteen-week rebuild of lifecycle, SEO, and always-on content for a DTC mountain-lifestyle brand running two domains as one coordinated story. Email list grew 999% YoY past 25K subscribers. 10.9K organic clicks and 719K SEO impressions over 12 months, with the impression curve still climbing.

Botanical wellness still life amber dropper bottle with sage and mugwort bundle, ceramic mortar with crushed herbs, chamomile, lavender, lemon balm, and a corked jar of loose tea blend on travertine

Meridian Botanicals

A premium botanical wellness brand needed a second sale, not a first. We built an editorial content engine, subscription lifecycle, and retention stack that lifted AOV to $136 and pushed returning customer rate to 70.55% roughly 2.5× the DTC supplement category baseline.

Ceremonial cacao still life — steaming dark cacao in a matte black mug beside raw Chuncho cacao beans, a single-origin cacao block, and a hand-woven Peruvian textile on weathered wood

Andes Origin Cacao

A premium ceremonial cacao brand had a beautiful product and no organic discovery. We rebuilt the Shopify store, shipped a 40-article SEO library, and wired up Klaviyo lifecycle. Q4 revenue lifted 199% without a dollar of paid acquisition.

Cowboy boots, a felt hat, and folded denim on a rustic wood table in warm barn light.

Heritage Western Co.

How a vintage western fashion brand traded reactive posting for a 30-day editorial calendar, five recurring formats, and batched lifestyle photography.