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The local search playbook
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A near me search sits far closer to the moment of choosing than a general search does. The checklist for being the business they call.
A near-me search sits much closer to the moment of choosing than a general search does. Treat the person as shortlisting, not browsing.
Someone searching near me has already decided to buy. They are choosing who. The checklist for being chosen at the moment of highest intent.
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