The entity checklist

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Search engines and AI models rank entities, not just pages. How to make your business a thing they recognize, in a practical checklist.

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Search stopped being about matching strings a long time ago. If a system does not recognize your business as a distinct thing in the world, it cannot confidently recommend you.

Search engines and AI models rank entities, not just pages. How to make your business a thing they recognise, in a practical checklist.

Want to measure this rather than guess? The AI Visibility System is the monthly audit built on these guides: five prompts, a scoring scale and a twelve month score sheet, so you can see whether any of it is working.

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